Webpage optimization enhances a site’s performance, speed, and usability, ensuring it meets user expectations while achieving better search engine rankings. This process involves refining technical elements like title tags, meta descriptions, and H1-H3 headers to improve SEO. Image optimization, including resizing and adding alt tags, speeds up loading and boosts accessibility. Advanced techniques such as browser caching, minification of code, and database optimization ensure faster server responses and seamless navigation. Features like lazy loading reduce initial load times, especially for multimedia-heavy pages. Key metrics like LCP, FCP, TTFB, and CLS are tracked to ensure optimal user experience. Hosting setups are optimised for reliability and scalability, catering to specific site needs. For e-commerce sites, additional functionality is implemented for smooth, secure transactions. With a focus on speed, structure, and SEO, webpage optimization transforms sites into high-performing, user-friendly platforms.